Lucid means to think and speak with clarity. It means easily understood, intelligible. Design communicates, design speaks.

 

 

 

 

 

Who is Lucid?

With over two decades of experience in retail, hospitality & commercial interiors Phil Tindall founded Lucid in 2003. Lucid is a vehicle to deliver his vision of market-focused appropriate design to clients that see the value of this approach.

Why Lucid?

Lucid means to think and speak with clarity. It means easily understood, intelligible. Design communicates, design speaks. Nowhere is this more vital than when it speaks for your business. Good design is LUCID. It speaks clearly in a language that your market understands. Good design understands who your customers are and communicates your values, your uniqueness and why they should choose your business over the competition. Every way in which a customer interacts with your business should be considered and consistent, reinforcing your brand as a positive experience.

When COOL is not enough.

While it is good to be aware of fashion it is not enough to slavishly follow it. Lucid offers versatile design with solutions unique to your business and your market. Appropriate design won't see you looking like a clone of your competition.

Give your customers a reason for noticing and selecting you ahead of your competition. Be prepared to stand out.

How can Lucid help me?

In a nutshell, return on your capital investment. We aim to get your business and product noticed by your target customers. This is achieved through innovative design that is appropriate to your particular needs, strong documentation that clearly communicates the desired result to the construction team and follow-through to ensure a quality result.

"We look at design as a problem-solving exercise," says Phil, "And solutions are inevitably found in fully understanding a client's needs and what motivates their market. Formulating the best possible brief is crucial to this, so that we can know exactly what issues they need addressed, and precisely the benefits they are looking for.

Then we think as laterally as possible to develop a solution, which works on multiple-levels. It must be practical, flexible, inviting, cost effective, evocative of the brand, distinctive and exciting …a complete combination of function and aesthetics. At the end of the day, design is an investment in your business, which you should expect a return from. The feedback we get from our clients shows that we are achieving this for them.