What Clients Say

 “We soon realised that we were very fortunate to have chosen Phil for this job. He has a good creative eye, but also understands the customers' needs. We virtually accepted all of his recommendations in terms of his design and layout, and are very pleased with the results. His ability to project plan and ensure deadlines were met within budget was impressive. He liaised with the developers, suppliers and trades people in a calm, considered and professional manner which instilled confidence in all parties. We would certainly utilise Phil's services again if the need arose, and would have absolutely no hesitation in recommending his services to anyone.”

Duncan Mackenzie
Energy Projects Manager
Solid Energy NZ Ltd 

“We are so pleased with Phil’s design for The Reading Bug. His professionalism stood out from the moment we received a thorough timeline breakdown, right through to the completion of our project, on time!  He was more than happy to accommodate our (sometimes changing) design needs.
Most importantly, for us, his design is outstanding and this is reflected in how well the shop floor works, continued feedback from our customers, and the attention our store has attracted.”

Fleur and John Fanselow
The Reading Bug

"I am very thankful to Phil for his ability to design a beautiful functional salon that has a point of difference from any other, through the individual designed joinery. From start to finish Phil’s communication with me and other contractors was excellent and having him manage the project made my life stress free and let me keep managing and operating my business. I would recommend Phil to others who are looking to take on a project of this type".

Merilyn Kane
Scissortrix

“I am very pleased with the end result. The shop works very well, even when we have 4 or 5 customers at a time. It is a really nice shop to work in and I have had a lot of favourable feedback from customers. Sales are going well and we are ahead of our budget at this time. Thank you for all the thought and hard work you have put in to achieve such a great shop”

Judy Andrews
In Step

 “We certainly appreciated the way you were so easy to work with. Believe me; if we ever decide to expand further you will be top of our list to work with again. We get constant feedback from regular customers and staff that it looks great! Again, thank you.”

Mike Turner Shelley Musgrove
Trendez

“Lucid Design was able to create interesting and fresh designs for new models which were able to meet the demands of this competitive industry. Phil was able to combine these new styles with the functionality a wood stove requires. The overall effect was an increase in sales due to the fact we had a more desirable stove which suited more people and their homes.”

Richard Harris
Sales Manager
Woodsman Fires

 “I found Phil to be incredibly understanding of our needs from the very first meeting and he delivered on his promises throughout the project. He held our hand through the entire process of developing a new concept retail shop with an in-store café .We were very green and needed the highly professional touch that Phil contributed. Our business won a National and International award for the concept, branding and general innovative designs that were created both in-store and externally.”

Alan Butts
Founder of G4M

 “Euphoria has now built three stores using Phil’s design, two under his new company; Lucid. We have stuck with him because of his commitment to us as clients, his attention to detail and his user-friendly approach. He listened to what we wanted to achieve with our new outlets and delivered a great looking design that was practical to build and performs well in the field. I would not hesitate to recommend Lucid Design to anyone in need of a top class design service.” 

Mark Gardner
Partner
Euphoria

 “In design circles they say that "form follows function". If you’re busy focussed on your business and wanting the design work done for your project on time, consistent with solid design principles, and with creative flare I suggest that your project follows Lucid Design. I have worked with Phil on a number of projects and each time he has delivered big time.”

Guy Pope-Mayell
Director
Cookie Time Limited / eTime Limited


“Phil is a very good listener. Our brief covered function and effectiveness and left the aesthetics to Phil. He took this information and after two or three sessions of bouncing design ideas around he came up with something better for our type of store than anything we had seen overseas. Our view was confirmed when an architect from Sydney visited our store. He had designed stores in many different countries and he said as he walked into our store, ”this is the best shoe store design I have seen”. Phil’s design ability was confirmed when our store won the apparel section of the NZ Retail Design Award last year.”

John Suckling
Suckling Shoes

“Phil created a total design deal, from structural advice, designs for shop fittings, flooring and the shop frontage, to details such as colour scheme, furniture design and the company logo on cards, letterheads, coffee bags and signage. He developed a visual concept that excited everyone. A combination that was rich with colour and warmth and which maximized the available space rather
than trying to disguise it.”

Bernard Smith & Merrin McAuley
Owners
Vivace Espresso Bar


“During our relationship with Phil the things we have grown to value have been his ability to listen to our needs and his understanding of our market. ”Total Satisfaction” describes our feeling upon dealing with Phil.”

Stuart Montgomery
Managing Director
Attitude Shoes

“Phil manifested the concept of the vision we that we had for our business. The result is a beautiful shop that is extremely functional and gets nothing but praise.”

Annie Wiseman-Griffith
Director
Herba Soma


“I would be happy to recommend Phil to anyone that is seeking an exceptional design talent, that is combined with good communication and organizational skills. I feel that he listened to me and am very happy with the results.”

Glen Aiken
Owner
The Tin Goose Bar