DESIGN + BUILD
/ / RETAIL
/ / CATEGORY: BOOKSTORE, CHILDREN’S, STORE
/ / CONTRACT SCOPE: All aspects of store concept, design, landlord liaison, pricing, consent application and project management of the construction.
/ / ABOUT: Our clients had a vision for an environment specially designed to spark children’s imaginations and encourage them to explore the wonderful world of books. They wanted something colourful and interesting that inspired play and exploration.
Lucid’s answer was to model a space that is a cross between a bookstore and a playground. There are cavities and spaces that kids can explore, a multi level “reading tunnel” that they can climb in and the central displays double as play pens with a void in the middle. The palette is white with primary highlights and the branding is finished off with colourful cartoon bug characters.
/ / LOCATION: Columbo Street, Christchurch
/ / FEEDBACK: “We are so pleased with Phil’s design for The Reading Bug. His professionalism stood out from the moment we received a thorough timeline breakdown, right through to the completion of our project, on time! He was more than happy to accommodate our (sometimes changing) design needs.
Most importantly, for us, his design is outstanding and this is reflected in how well the shop floor works, continued feedback from our customers, and the attention our store has attracted.”
— Fleur and John Fanselow, The Reading Bug
